Elaine's Resume
EXPERIENCE
Desk Supervisor, Being Yoga, June 2016-Present
Office Manager and Marketing Assistant, FunnelEnvy, June 2014 - May 2016
Social Media and Communications, Durning, Santore, and Davis, LLC, 2011 - 2014
Social Media and Communications Director, Re-Elect Kim-Shree Maufas to San Francisco Board of Education, San Francisco, July 2010 - January 2011
Social Media Coordinator, Debra Walker for DCCC and Debra Walker for District 6 Supervisor, San Francisco, February - June 2010
Social Media Consultant, Coalition to Save Point Molate, San Francisco, July-November 2009
Columnist and Staff Writer, Fog City Journal, San Francisco, 2007-2009
- Checking in clients using MindBody Online
- Answering phones, retail sales, and membership sales
- Supervising work-trade receptionists
Office Manager and Marketing Assistant, FunnelEnvy, June 2014 - May 2016
- Salesforce Administrator: managing CRM for sales and marketing departments; running weekly reports; creating dashboards for sales department; inputting new contacts, opportunities, and leads for sales and marketing
- Content Management: social media management; proofreading and editing the FunnelEnvy blog; collaborating with freelance writers on weekly blog topics and promotional ebooks; proofreading and editing monthly product platform newsletter via MailChimp
- Human Resources: onboarding new team members via Zenefits; answered employee questions re: healthcare plans, payroll, and vacation/sick days
- Office management and administrative duties: coordinating travel for the founder/CEO; organizing office events; assisting the accounting department with invoicing; coordinated office move and monitored build-out of new headquarters in Millbrae, CA
- College of San Mateo RYT-200 2014: Vinyasa Flow; yoga anatomy; presented a workshop on Body Positive Yoga
- Teach private and semi-private Vinyasa Flow and Restorative in San Francisco, with a focus on cultivating a mindfulness-based yoga practice
- Genres/Influences: Fusion of Vinyasa Flow, Pilates, Budokon, Ashtanga, and ballet barre
- Studio experience: Fit to Be Tied Yoga Studio, Cobleskill NY Summer 2014
Social Media and Communications, Durning, Santore, and Davis, LLC, 2011 - 2014
- Developed and implemented of online communications and social media strategy for local political campaigns
- Managed NationBuilder CRM database: designed and maintained campaign websites; inputted data from supporters, donors, and prospects; created targeted mailing lists and walk lists from the voter file and database
- Sent email newsletters and fundraising blasts
- Assisted Treasurer and Financial Manager by processing credit card donations at fundraisers, and collected donor information required for state campaign finance and San Francisco Ethics Commission filings.
- Pitched stories to local media
- Researched relevant policy and trending news
Social Media and Communications Director, Re-Elect Kim-Shree Maufas to San Francisco Board of Education, San Francisco, July 2010 - January 2011
- Website development, customization, and copyediting
- Created and implemented social media strategy
- Tailored campaign messaging and platform for the candidate’s website, social networks, and online advertisements
- Managed the campaign Facebook, Twitter, and Flickr accounts
- Promoted campaign fundraisers and events online
- Took campaign photographs for fundraisers, community events, and forums
Social Media Coordinator, Debra Walker for DCCC and Debra Walker for District 6 Supervisor, San Francisco, February - June 2010
- Published content for Debra Walker for District 6 Supervisor's Facebook Page and Twitter account
- Created event invitations and reminders via Facebook and Twitter
- Edited event photos with PhotoShop for Facebook and Flickr
- Assisted the Campaign Coordinator with phone-banking, recruiting volunteers, and event photography
Social Media Consultant, Coalition to Save Point Molate, San Francisco, July-November 2009
- Website design and maintenance for an opposition campaign against a large casino development proposal for Richmond, CA
- Updated the website with links, photos, and information about public hearings, online petitions, and op-eds about the project
Columnist and Staff Writer, Fog City Journal, San Francisco, 2007-2009
- Authored a column on culture, gossip, fashion, activism, and politics and for this online daily San Francisco news publication.
- Edited submissions from contributors
- Shot, edited, and uploaded videos for Fog City Journal’s YouTube and Vimeo channels
- Managed Fog City Journal's Tumblr, Twitter, and Facebook accounts
EDUCATION
- Yoga Alliance RYT-200: College of San Mateo, San Mateo CA 2014. Genres/Influences: Fusion of Vinyasa Flow, Pilates, Power, and ballet barre
- Undergraduate: Bachelor of Arts, Psychology, University of Nebraska-Lincoln, Lincoln, NE 2005. Minors: Clothing, Textile & Design; Political Science
- High School: St. Ignatius College Preparatory, San Francisco, CA 2001
SKILLS
- Salesforce Administrator
- MailChimp
- WordPress
- NationBuilder
- HTML
- Photoshop
- Blogging
- Vinyasa Yoga
- Social Media Strategy
- Political Strategy
MEMBERSHIPS & AFFILIATIONS
- Member, Open Heart Yoga, College of San Mateo
- Social Media Volunteer, Muttville Senior Dog Rescue, San Francisco CA
- Volunteer, Grateful Dog Rescue, San Francisco CA
- Member, St. Ignatius College Preparatory Alumni Association
- Member, University of Nebraska - Lincoln Alumni Association
- Member, Social Networking and Media Association
LINKS
- Gladys Soto Facebook Page: http://www.facebook.com/gladyssotosf
- Gladys Soto Twitter: http://twitter.com/GladysSoto2012
- Fog City Journal column archive: http://www.fogcityjournal.com/wordpress/author/esantore/
