Elaine's Resume
EXPERIENCE
Marketing and Office Assistant, FunnelEnvy, June 2014 - Present
Independent Yoga Instructor, May 2014 - Present
Social Media and Communications, Durning, Santore, and Davis, LLC, 2011 - 2014
Social Media and Communications Director, Re-Elect Kim-Shree Maufas to San Francisco Board of Education, San Francisco, July 2010 - January 2011
Social Media Coordinator, Debra Walker for DCCC and Debra Walker for District 6 Supervisor, San Francisco, February - June 2010
Social Media Consultant, Coalition to Save Point Molate, San Francisco, July-November 2009
Columnist and Staff Writer, Fog City Journal, San Francisco, 2007-2009
- Social media strategy and outreach
- Proofreading and editing blog posts
- Administrative and research tasks as needed
Independent Yoga Instructor, May 2014 - Present
- Offering a unique fusion of Vinyasa Flow, Power, Pilates, and ballet barre for individual clients or small groups (2-4 people) at the client's home or other location.
Social Media and Communications, Durning, Santore, and Davis, LLC, 2011 - 2014
- Developed and implemented of online communications and social media strategy for local political campaigns.
- Managed NationBuilder CRM database: designed and maintained campaign websites; inputted data from supporters, donors, and prospects; created targeted mailing lists and walk lists from the voter file and database.
- Sent email newsletters and fundraising blasts.
- Assisted Treasurer and Financial Manager by processing credit card donations at fundraisers, and collected donor information required for state campaign finance and San Francisco Ethics Commission filings.
- Pitched stories to local media.
- Researched relevant policy and trending news.
Social Media and Communications Director, Re-Elect Kim-Shree Maufas to San Francisco Board of Education, San Francisco, July 2010 - January 2011
- Website development, customization, and copyediting.
- Created and implemented social media strategy.
- Tailored campaign messaging and platform for the candidate’s website, social networks, and online advertisements.
- Managed the campaign Facebook, Twitter, and Flickr accounts.
- Promoted campaign fundraisers and events online.
- Took campaign photographs for fundraisers, community events, and forums.
Social Media Coordinator, Debra Walker for DCCC and Debra Walker for District 6 Supervisor, San Francisco, February - June 2010
- Published content for Debra Walker for District 6 Supervisor's Facebook Page and Twitter account.
- Created event invitations and reminders via Facebook and Twitter.
- Edited event photos with PhotoShop for Facebook and Flickr.
- Assisted the Campaign Coordinator with phone-banking, recruiting volunteers, and event photography.
Social Media Consultant, Coalition to Save Point Molate, San Francisco, July-November 2009
- Website design and maintenance for an opposition campaign against a large casino development proposal for Richmond, CA.
- Updated the website with links, photos, and information about public hearings, online petitions, and op-eds about the project.
Columnist and Staff Writer, Fog City Journal, San Francisco, 2007-2009
- Authored a column on culture, gossip, fashion, activism, and politics and for this online daily San Francisco news publication.
- Edited submissions from contributors.
- Shot, edited, and uploaded videos for Fog City Journal’s YouTube and Vimeo channels.
- Managed Fog City Journal's Tumblr, Twitter, and Facebook accounts.
EDUCATION
- 200 Hour Yoga Instructor Certification: College of San Mateo, San Mateo CA 2014. Genres/Influences: Fusion of Vinyasa Flow, Pilates, Power, and ballet barre.
- Undergraduate: Bachelor of Arts, Psychology, University of Nebraska-Lincoln, Lincoln, NE 2005. Minors: Clothing, Textile & Design; Political Science.
- High School: St. Ignatius College Preparatory, San Francisco, CA 2001
SKILLS
- Blogging
- Social Media Strategy
- Political Strategy
- Email Marketing
- WordPress
- NationBuilder
- HTML
- Photoshop
- Windows 7
- Mac iOS X
MEMBERSHIPS & AFFILIATIONS
- Yoga Alliance Certified 200-Hour Registered Yoga Teacher
- Member, Open Heart Yoga, College of San Mateo
- Social Media Volunteer, Muttville Senior Dog Rescue, San Francisco CA
- Volunteer, Grateful Dog Rescue, San Francisco CA
- Member, St. Ignatius College Preparatory Alumni Association
- Member, University of Nebraska - Lincoln Alumni Association
- Member, Social Networking and Media Association
LINKS
- Gladys Soto Facebook Page: http://www.facebook.com/gladyssotosf
- Gladys Soto Twitter: http://twitter.com/GladysSoto2012
- Fog City Journal column archive: http://www.fogcityjournal.com/wordpress/author/esantore/
